When it comes to marketing your business, you likely have a few methods being used. From building a custom website to social media marketing, these are both great ways to reach current and potential customers. However, there are far too many people who have embraced online marketing, only to turn their back on traditional methods, such as print advertising.

The fact is, print advertising offers an effective way to get your message out there and seen by people who actually want what you have to offer.

If you are new to this idea, learn more about the practice of advertising on the back of your receipts – as well as receipts of other businesses to grow your customer base.

Receipt tape advertising is considered to be one of the most targeted, repetitive and effective ways of advertising today. It allows you to target potential customers, in a market you choose with daily and consistent distribution of your marketing message.

How to Utilize Receipt Backs Effectively

Every time your consumers shop at your store they are receiving a valuable gift from your store. You can share a coupon or selling message on the back of the receipt. Using a coupon provides an exciting and appreciated way to show how much you value your customers.

Another way to utilize the back of a receipt is by printing a survey or other information for consumers. This will provide you with a method to capture their contact information and market to them down the road. Remember, the best way to get them to take advantage of the offer is to provide some type of incentive to the customer.

Placing Your Marketing Message in Your Customer’s Hands

Think about your marketing efforts. How many methods do you use that allow you to actually place your specific marketing message right in the hands of your consumer? While you may get a glance on social media or a click on your website, this is not something that customers can physically see and hold. Receipts are often held on to for accounting purposes, as well, which means each time they see the receipt, they will be reminded of what you do and what you have to offer. Talk about long-term marketing effectiveness.

Getting Your Message Out There

If you are ready to learn more about printed receipt advertising, there are a few options you have:

  • Print messages or coupons on your own receipts, or
  • Print messages and coupons on another businesses receipt.

Obviously, printing your message on the back of another business’s receipts may take some negotiating, but if the customers they serve are your target audience, then it may be well-worth the effort. There are a number of grocery stores and big box retailers that actually sell space on their receipts.

However, if you want to print the message on your own receipt, Buyrolls.com can help. Specializing in custom paper solutions, you will find when you want quality results, vibrant colors and messages that are seen and heard for the back of your receipts, this company delivers.